End-user needs

The starting position

A traditional Swiss SME, a manufacturer of sanitary products, wants to make direct contact with its end users. The Swiss sanitary market is still multi-tiered and therefore there is no contact with the actual end users. At the same time, the company is largely unknown to its end users and would like to build up a strong brand here.

The problem

SMEs are increasingly confronted with the fact that they do not know the needs of their end-users. The actual demand for solutions is diluted by the different sales levels of the market. In order to better understand the needs, a direct access route to them should be created.

The solution approach

The Company Factory investigated the market and researched the needs of end users through interviews and surveys. In cooperation with one of the largest Swiss property management companies, a pilot project was carried out with more than 120 tenants, in which their needs for sanitary products were tested. Based on these findings, an offer for end users was developed together with the SME, which is currently being tested in a next loop on the market. Thanks to the in-house competencies of the Company Factory - including e-business and tech - such an offer can not only be designed, but also implemented and operationally managed.

The result

The Company Factory investigated the market and researched the needs of end users through interviews and surveys. In cooperation with one of the largest Swiss property management companies, a pilot project was carried out with more than 120 tenants, in which their needs for sanitary products were tested. Based on these findings, an offer for end users was developed together with the SME, which is currently being tested in a next loop on the market. Thanks to the in-house competencies of the Company Factory - including e-business and tech - such an offer can not only be designed, but also implemented and operationally managed.